I build WordPress sites that don't feel like WordPress sites.
I'm Alex — a developer who pairs craftsman-level WordPress builds with the speed of vibe coding. Fast, accessible, beautifully made for studios, founders and creators.
Custom builds, no shortcuts.
Three things I do really, really well — and a few I'll happily turn down for you.
WordPress, done right
Custom themes, Gutenberg blocks, headless setups. No bloated page builders, no plugin spaghetti.
Vibe coding
Rapid prototyping with React, Tailwind & AI tooling. From idea to live site in days, not months.
Care & performance
Audits, refactors, Core Web Vitals tuning. I make sites that load instantly and stay fast.
Recent projects.
Half craftsman, half speedrunner.
I've spent seven years inside the WordPress ecosystem — themes, Gutenberg, WooCommerce, the lot. Somewhere along the way I fell in love with vibe coding: pairing with AI to ship ambitious ideas in absurd timeframes.
The result is a practice that's part old-school engineering, part jazz improvisation. I care about semantic HTML, Core Web Vitals, and animations that mean something.
Have an idea?
Let's build it.
Taking on a small number of projects each quarter. The best ones start as a quick email.
hello@alexrivera.dev